MORTGAGE INVESTORS GROUP TO BETTER SERVE HISPANIC HOMEBUYERS WITH LAUNCH OF NEW DIVISION, FOCUSED FACEBOOK PRESENCE
KNOXVILLE, TENN. – Mortgage Investors Group has launched a new division to better connect with and provide mortgage lending services to the growing number of Hispanic homebuyers across the Southeast, company officials announced today.
“We have launched a new Facebook page with all Spanish content, as well as hired staff just to focus on the Hispanic market,” MIG VP of Marketing Moneek Langston said.
The Facebook page, Hipotecasas Una division de Mortgage Investors Group, will serve as a resource for Hispanic borrowers who are seeking information about how to start the homebuying process.
“That’s probably the biggest struggle we see in this demographic is not knowing where to start,” Langston said.
The focused Facebook presence will feature content about the mortgage lending process, how to qualify for a loan and tips for establishing credit. It will also provide a more engaged way for Spanish-speaking borrowers to connect with MIG’s trusted advisers and lending experts.
The page can be visited at https://www.facebook.com/HipotecasaMIG/.
MIG is a growing residential mortgage lender in the Southeast building on a proven track record as a long-time industry leader. The Knoxville-based company, founded by loan officers in 1989, employs more than 400 people. It has been the Tennessee Housing Development Agency’s (THDA) top lender annually since 2003, as well as the Volunteer State’s leading USDA lender every year since 2014. As it continues to expand its footprint, MIG remains committed to serving a diverse population of borrowers across the Southeast. For more information, please visit www.migespanol.com or https://migonline.com/home-mortgage-spanish.
